Fig. 5

Food taste and type of food preference in Indonesian restaurants and home catering businesses. Figure (a) illustrates the preferences of consumers for the flavor of Indonesian ethnic food offered at Indonesian restaurants in Australia. A majority of the participants (business owners) (75%) indicated that they find foods with a savory taste to be the most preferred option. In Figure (b), the vast majority of culinary business owners in Australia (90%) assert that freshly served Indonesian cuisine is highly preferred by most consumers