Fig. 9
From: Traditional foods and beverages in Eastern Tigray of Ethiopia
A plot representation of the relationships among preparation frequency, price, and popularity grade of foods and beverages. Popularity of a food or beverage was ranked by respondents assigning 10 for the most popular food or beverage. Cultural and social values were the main criteria that the respondents used to rank the food or beverage besides its economic and nutritional benefits. The amount of money (Ethiopian Birr, ETB) needed to prepare a particular food or beverage for one event was estimated by respondents based on the price of materials in the local market in November 20018. The rate for the USD/ETB currency conversion was 27.87 ETB for 1 USD at the time of data collection. Frequency of preparation refers to the minimum frequency a particular food or beverage was prepared at home in a past year