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Table 1 Analysis of the measurement model: reflective composites

From: Gastronomic satisfaction of the tourist: empirical study in the Creative City of Popayán, Colombia

A. Construct

B. Loadings

C. AVE

D. CR

E. Cronbach’s alpha

Cultural experience

 

0.745

0.936

0.914

To discover the taste of local food (CE1)

0.840

   

It offers a unique opportunity to understand the local culture (CE2)

0.847

   

To discover something new (CE3)

0.904

   

To increase my knowledge about different cultures (CE4)

0.878

   

To have an authentic experience (CE5)

0.845

   

Excitement

 

0.693

0.900

0.853

To have an authentic experience (E1)

0.807

   

Relaxing (E2)

0.847

   

Escape noise and crowds (E3)

0.836

   

It is different from what I usually eat (E4)

0.841

   

Interpersonal relations

 

0.747

0.922

0.887

To be able to transmit my experiences with the local food (IR1)

0.831

   

To taste the local food increases family ties and friendship (IR2)

0.861

   

Advise on local dining experiences other travellers (IR3)

0.893

   

It allows me to enjoy pleasant moments with family and/or friends (IR4)

0.870

   

Sensory appeal

 

0.773

0.887

0.902

Nice smell (SA1)

0.899

   

Good taste (SA2)

0.915

   

Visually attractive (SA3)

0.880

   

The flavour of the dish is different than what we prepare in my regions (SA4)

0.819

   

Health concern

 

0.813

0.929

0.885

Nutritious (HC1)

0.911

   

Contains a large amount of fresh ingredients produced locally (HC2)

0.891

   

Healthy (HC3)

0.903

   

Attitude towards culinary experience

 

0.749

0.922

0.887

How important is gastronomy as a motivation to travel (ICE1)

0.818

   

How important are the gastronomic experiences when you choose a destination for your trip (ICE2)

0.899

   

How important is gastronomy in the satisfaction of your trip (ICE3)

0.876

   
  1. (A) The different constructs analysed and the items which form each one of them. (B) Individual reliability of the indicators. (C) The measurement of discriminant validity checks if the constructs deemed not to be related are, in fact, not. (D) and (E) The measurement of internal consistency determines whether the items that measure the construct are similar in their scores
  2. All loadings of reflective composites are significant at the level of 1% based on a two-tailed test [t (0.01;10,000) = 2.577]
  3. rRelatively significant formative items
  4. aAbsolutely significant formative items